Organ and Tissue Authority

CEO statement on the social media campaign “What would Jesus do.”

Article Date: 

Tuesday, October 16, 2018

This social media campaign is not endorsed or funded by the Organ and Tissue Authority, nor has the Authority had anything to do with its production.

We remain focussed on our top priority, which is working with the Australian community to continue lifting our lifesaving and life-changing organ donor registration rates.

As the agency leading the national organ and tissue donation program, we have provided clinical advice and best practice information to the production team of the documentary Dying to Live, who separately commissioned the social media campaign.

The Dying to Live film highlights organ and tissue donation in Australia and follows the stories of seven Australian’s waiting for a transplant and the families touched by donation. It calls on people to register to be an organ and tissue donor.

Raising awareness of organ and tissue donation and maximising transplantation in Australia is DonateLife’s key objective. There are currently 1400 people in Australia waitlisted for a transplant with another 11,000 on dialysis. Ensuring these people are given every opportunity to receive a lifesaving transplant is crucial.

Lucinda Barry, CEO