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We provide grants to encourage more Australians and their families to talk about organ and tissue donation and register to be a donor.
We know that increasing awareness about organ and tissue donation – focused on encouraging families to talk about donation and registration – results in more people saying “yes” to donation.
In 2021, we’re running two grant rounds:
These two grant rounds offer unique opportunities to increase reach and engagement about organ and tissue donation with key target audience groups – both at a national and grass-roots level.
Across both opportunities, we’re looking to build a broad and diverse network of champions to reach those Australians who have no or low awareness about organ and tissue donation.
We’re also looking for applications that will engage with key target audience groups that have low representation on the Australian Organ Donation Register, including young Australians (aged 16-25), Aboriginal and Torres Strait Islanders and Australians from culturally and linguistically diverse (CALD) backgrounds.
We look forward to working with our strategic partners and 2021 community grant recipients to raise awareness about organ and tissue donation.
Our DonateLife Partnerships are available through the 2020-21 Budget Measure: Partnerships – Promoting Organ and Tissue Donation, providing funding of $4 million over four years for us to partner with like-minded sporting, corporate and community organisations who have a national focus to further increase awareness about organ and tissue donation in Australia.
It builds on the success of our previous partnerships and delivers opportunities for cost-effective and sustained collaboration with partners to increase reach and engagement with key target audiences.
Over the next four years, we are looking to extend the reach of existing DonateLife communication activities and gain access to new audiences or channels that we couldn’t do alone – building a long-lasting and strategic program of collaboration along the way.
Previous DonateLife partnerships have delivered exceptional value for money, in-kind support, access to champions and exceptional audience reach that help us to deliver our national Community Awareness and Education Program.
Funding is available for organisations that can demonstrate they have a significant national reach or national awareness-building platform, within the following categories:
- Sporting
- Corporate and/or media
- Community with a focus on key target audiences
- Healthcare
The intended outcomes of the grant opportunity are to build national awareness, and to:
- build a broad and diverse network of high-profile champions or spokespeople for organ and tissue donation across Australia
- increase the national reach of the DonateLife community awareness and education program into new audiences, and strengthen the DonateLife brand
- have established or innovative ways of connecting nationally with the Australian community, with particular consideration for hard to reach audience groups including young Australians (aged 16-25), Indigenous Australians and Culturally and/or Linguistically Diverse (CALD) Australians
- generate support for how and where to register on the Australian Organ Donor Register and have a conversation with your family about donation – driving long-lasting behavioural change.
Eligible activities
Eligible activities must directly relate to promoting organ and tissue donation aimed at the following target audiences:
- communities with no or low awareness about organ and tissue donation
- young Australians (aged 16-25)
- Indigenous Australians
- Culturally and Linguistically Diverse (CALD) Australians
Eligible activities or projects with a national focus may include:
- dedicated sporting events
- digital and/or social media activities
- media and public relation activities
- developing and distributing communication collateral or resources
- marketing activities – advertising, strategy, promotion, direct mail, digital ads, content development, SEO
- visual design products – video production, graphic assets
- educational materials and programs
- undertaking research and/or behavioural change projects
- spokesperson and/or ambassador opportunities
- community events
This list is not exhaustive. We may also consider other innovative activities that contribute to increasing community awareness and education about organ and tissue donation. All activities must use DonateLife branding and complement existing DonateLife activities (for example DonateLife Week).
Consideration must be given to COVIDSafe requirements throughout the partnership agreement.
Funding available
There is a total of up to $4 million (GST exclusive) over four years available for DonateLife Partnerships, for single or multi-year partnerships.
- The minimum partnership grant amount is $50,000 (GST exclusive) per year
- The maximum partnership grant amount is $250,000 (GST exclusive) per year
Key dates
- Applications open Tuesday, 9 February 2021
- Applications close 5:00 pm AEDT Sunday, 7 March 2021
How to apply
Applications are to be completed using the DonateLife Partnerships grants application form.
The assessment criteria are set out in the DonateLife Partnerships grants opportunity guidelines.
Please direct any enquiries to grants@donatelife.gov.au
- DonateLife Partnerships grants application pack
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We want Australians to talk about organ and tissue donation, to tell their family that they want to be a donor, and to register on the Australian Organ Donor Register.
Our Community Awareness Grants support community-based awareness and education activities that contribute to increasing public understanding of and support for organ and tissue donation for transplantation.
Funding for 2020-21 is available for the following categories:
- Deliver community events and/or innovative digital engagement activities during DonateLife Week (DonateLife Week will be held from Sunday 25 July – Sunday 1 August 2021 with the campaign period for DonateLife Week considered July and August 2021)
- Deliver community events and/or innovative digital engagement activities outside of the DonateLife Week period
The intended outcomes of the grant opportunity are to:
- increase community knowledge of the benefits of donation and transplantation, encourage family discussion and registration at donatelife.gov.au
- increase the reach of the national DonateLife community engagement and education program into new audiences, and strengthen the DonateLife brand
- build a broad and diverse network of community champions for organ and tissue donation
- have established or innovative ways of connecting with community groups, with particular focus on communities with no or low awareness about organ and tissue donation, young Australians (aged 16-25), Indigenous Australians and/or Culturally and Linguistically Diverse (CALD) Australians.
Who can apply?
We are looking for non-government organisations and professional bodies including small businesses, community groups and not-for-profit organisations to help drive community awareness about the importance of organ and tissue donation, family discussion and increasing the number of registered donors in Australia.
Eligible activities
Eligible activities must directly relate to promoting organ and tissue donation aimed at the following target audiences:
- communities with no or low awareness of organ and tissue donation
- young Australians (aged 16-25)
- Indigenous Australians
- Australians with culturally and linguistically diverse (CALD) backgrounds.
Eligible activities or projects may include:
- community events
- sporting events
- digital and/or social media activities
- media and public relations activities
- developing and distributing digital collateral or resources
- digital marketing activities – digital strategy, direct mail, digital ads, content development, SEO
- Visual design products – video, graphic assets
- Digital educational materials and programs
- undertaking research and/or behavioural change projects
This list is not exhaustive. We may also consider other innovative digital activities that contribute to increasing community awareness and education about organ and tissue donation. All activities must use DonateLife branding and complement existing DonateLife activities.
Consideration must be given to COVIDSafe requirements throughout the grant agreement.
Funding available
For 2020-21 there is a total of up to $450,000 (GST exclusive) available for Community Awareness Grants.
- The minimum grant amount is $5,000 (GST exclusive)
- The maximum grant amount is $50,000 (GST exclusive)
Applicants who wish to apply for more than one project must submit a separate application form for each project.
Key dates
- Applications open Tuesday, 9 February 2021
- Applications close 5:00 pm AEDT Sunday, 7 March 2021
If you are successful, we expect you will be able to enter into a grant agreement no later than mid-June 2021.
How to apply
Applications are to be completed using the Community Awareness Grants application form.
The assessment criteria are set out in the Community Awareness Grants application opportunity guidelines. The assessment criteria has been refreshed since 2020 so you are encouraged to read the guidelines closely.
You can direct any enquiries to grants@donatelife.gov.au.
- 2021 Community Awareness Grants application pack
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We may consider unsolicited or ad hoc requests for funding on a case-by-case basis.
Please get in touch with us if you are looking to submit an ad hoc application for funding to discuss your application.
You can direct any enquiries to grants@donatelife.gov.au
- Ad hoc funding application pack
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We publish all open and competitive approaches to market on the Australian Government’s online tendering system, AusTender.
To view upcoming, current or previous tender opportunities and contract notices, visit the AusTender website.
