Our Community Awareness Grants program supports organisations across Australia to raise awareness about organ and tissue donation, so that more people can receive a life-saving transplant. Congratulations to the 11 organisations who have become community partners for 2025 and share over $600,000 in grants.
We look forward to working with our partners to engage Australians who support organ and tissue donation but are unaware of how or why they need to register as organ and tissue donors. Research shows there are 2.8 million Australians who fit this profile. To reach them, our partners will host DonateLife Week events, create digital resources and content, and run national marketing and PR activities throughout the year.
Thank you to everyone who was involved in the grants process this year. We acknowledge and appreciate the time and effort that goes into each application.
Applicant | Project focus | Funding (ex GST) |
Charlton Neighbourhood House (VIC) | A series of awareness events held across the communities of Charlton, Birchip, Wycheproof, Sea Lake, and Donald to promote organ and tissue donation. | $8,000 |
Loft Social | An influencer strategy will be developed and implemented to spread the word about organ and tissue donation to young people. A content series (including photos, TVCs and written testimonials) will also be developed featuring a range of high-profile Australians in support of DonateLife Week. | $120,000
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Make Mate | Reddit advertising about the importance of family conversation will run during March – April 2025. An in-game advertising strategy will also be developed to target mobile gamers from the ‘unawares’ audience. When a gamer fails levels or runs out of lives they will be rewarded with more lives within the game after viewing a DonateLife ad. | $95,000
|
Melbourne Storm | A digital engagement package featuring social media, website advertising and EDMs will be developed to help raise awareness and boost registration. | $60,000 |
National Ethnic and Multicultural Broadcasters’ Council | An audio explainer series will be created and distributed in English and Australia’s 9 most-spoken languages: Mandarin, Arabic, Vietnamese, Cantonese, Punjabi, Greek, Italian, Hindi, and Spanish. | $13,000 |
Nationwide News Pty Ltd (News Corp) | A combination of targeted digital activity and editorial content will deliver measurable outcomes and advocacy throughout the year. | $120,000 |
PRONIA (VIC, TAS) | A keynote event held during DonateLife Week, and 5 smaller events to raise awareness and provide education about organ and tissue donation to the Greek speaking community. | $15,000 |
Queensland Remote Aboriginal Media | First Nations artists and community members will co-design a series of culturally relevant and engaging animations and audio segments that are distributed nationally to promote registering as an organ and tissue donor. | $48,200 |
Red’s Fishing Media | Heart recipient Aaron Habgood will use the second series (10 episodes) of his fishing TV show – The Bucket List (channel 7 live and on-demand) – to showcase how organ donation can give you a second chance at life. This is accompanied by a social media campaign and community events. | $60,000 |
Western Bulldogs | A digital content series focusing on storytelling of a Western Bulldogs player and/or fan and their experience with organ and tissue donation. | $50,000 |
YouX (SA) | An event at the mid-year orientation at the University of Adelaide, accompanied by digital and print advertising across the campus. | $15,000 |
